One possible reaction to the phenomenon of hype in fundamental physics is to not worry much, figuring that it should be a self-limiting process. While there’s a huge appetite in the media and elsewhere for the “exciting new idea”, overhyped “new” ideas sooner or later should pass into the category of no longer “new”, and less capable of producing “excitement”. The problem is that this doesn’t seem to be happening: favored physics hype keeps getting promoted as “new” and “exciting”, no matter how old it is. More.
Woit perhaps doesn’t grasp that some theses in cosmology are not held on a rational basis, and evidence for or against them does not matter. Sooner than just accepting that the multiverse is not science because it is not falsifiable, proponents will declare war on falsifiability and evidence-based science.
Indeed, they are doing so already. That tells us how much faith they put in their own research efforts.
Finally, it will come down to science or them. One wonders on which side the pop science media will, in the end, fall.
See also: Peter Woit on Sean Carroll and science as religion
In search of a road to reality
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