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Robert J. Marks: Do robots make better decisions?

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HEADLINE | BBC chief accuses Netflix of failing to take risks because its decisions are made by robots (The Telegraph)

Ever scroll through Netflix and not see anything interesting enough to watch? According to the BBC, Netflix has an “insatiable greed for data-gathering.” Those without experience who wade through data analytics will often stub their toes when interpreting results. “Where [Netflix is] led by algorithm[s], we [the BBC] need to be led by pure creativity.”

They might have a point. Consider zombies. The successful series The Walking Dead (2010–) spawned the offshoot series Fear the Walking Dead (2015–). This further success gave rise to the Netflix series Z Nation (2014-2018) and then, most recently, Black Summer (2019–). The common theme of all these programs is fleeing zombies in a dystopian future. How unoriginal.1

And as we repeatedly note at Mind Matters News, algorithms—including the ones used by Netflix—can’t be creative. More.

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Computer engineering prof Robert J. Marks is one of the authors of Introduction to Evolutionary Informatics

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