This review actually came from The Scientist:
“Brains are hot,” Sally Satel and Scott O. Lilienfeld acknowledge in Brainwashed, their “exposé of mindless neuroscience” (mostly practiced not by neuroscientists, they stress, but by “neuropundits,” among others). The “mediagenic” technology of fMRI imaging has made the brain, aglow with metabolic hotspots, into a rainbow emblem of the faith that science will soon empower us to explain, control, expose, exploit, or excuse every wayward human behavior from buying to lying, from craving to crime.
Well, if mindless neuroscience is practiced by “neuropundits,” it is definitely not hot.
See also: A respectful article on mindfulness in Scientific American here.