Sat Nite Fun: Reptilian brain emerges again
In customer service: 7 Ways to Engage Your Customer’s Reptilian Brain According to SalesBrain and the Triune Brain theory, the reptilian region is the brain’s attention gatekeeper and decision maker. If you can grab the attention of a consumer’s reptilian brain with your landing page, advertisement, or commercial, you’ve got a much better chance of guiding them to conversion. Fortunately, there are specific techniques you can use to make your value proposition communicate directly to this region and give you the edge in engaging your audience from the start. Although the Triune Brain theory is sometimes controversial as experts argue about it’s accuracy – see this earlier Neuromarketing post, the theory provides a helpful, simplified view of how the brain Read More ›