For Big Science, credibility is tied up with money. And what happens when those who control the money believe that astrology is just as legitimate as quantum mechanics? Krista Burton professes and justifies her beliefs at the New York Times:
Is Astrology Religion for Those of Us With No Religion?
Major beauty brands like Glossier, Aveda and Dr. Brandt have crystal- and gemstone-enhanced products. You can buy clear quartz yoni eggs off Instagram to tap the inherent chakral sexual energy radiating from your genitals. And people who say things like “Oh! You’re a Gemini? That makes so much sense” in public are met with solemn nods, not scorn.
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Why is all of this so trendy now, though? Is astrology a religion for those of us with no religion? Are we, the hated millennials, obsessed with the idea of glimpsing our future because it feels terrifying and President Trump is going to get us all nuked anyway? Is it easier to just buy a heart-shaped rose quartz than deal with feelings or existential questions or to work on ourselves?
Nah.
The meteoric rise of New Age practices may be trendy, but it’s one way millennials are acknowledging that the current system isn’t working. We’re trying out new things that are actually old things; we’re seeing what else could make life a little more meaningful, a little more bearable. More.
It makes life more bearable? Maybe and the millennials will want validation for it, probably from the only source of authority they know, science. Stay tuned.
See also: At CSICOP: Why millennials and liberals turn to astrology
and
Sceptic asks, why do people who abandon religion embrace superstition? Belief in God is declining and belief in ghosts and witches is rising