Because it is not about the science. Which is largely non-existent.
Popular culture needs the multiverse, and string theory is the gateway drug.
I’m busy with other things, so no possible way I can keep up with the claims about string theory flooding the media for some reason these days. It’s hard enough to find the time to read all of this, much less write something thoughtful about it… One obvious point to make though is that none of it acknowledges the obvious: the widely promoted idea that we can get a unified theory and explain the Standard Model by using a theory of strings has turned out to be an empty one.
See also:Why modern cosmology not only doesn’t but can’t make any sense
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