From The Guardian:
Research has revealed that so-called neurobabble is surprisingly convincing – here’s a quick guide to harnessing its persuasive powers
Among the strategies offered by British neurologist Jules Montague:
Make grand claims about mirror neurons
For example: “Mirror neurons are the basis of human empathy, the entire emergence of human culture, and the shaping of our civilisation.”
What it means: This is absolute codswallop. Mirror neurons, which fire when monkeys do something or see a fellow monkey doing it, have been called “the most hyped concept in neuroscience”. But the research is not yet proven to apply to humans.
If you can shout “Parklife!” at the end of your sentence with the word “hippocampus” “or “fusiform gyrus” somewhere in the middle, there is a chance you’ve mastered neurobabble. More.
Someone should tell John Cook. He can add neurobabble to his “inoculation” scheme. John Who? See: Yet another hack seeks to “inoculate” against “science denial” (Most students will get by but they won’t know the difference between science and establishment propaganda)
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Hat tip: Stephanie West Allen at Brains on Purpose