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Some neuroscience is a cognitive drug?

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Following on neuroscience we don’t need much more of (“Blink,”etc.), apparently the Malcolm Gladwell brand isn’t selling well everywhere:

Gladwell is a brilliant salesman for a certain kind of cognitive drug. He tells his readers that everything they thought they knew about a subject is wrong, and then delivers what is presented as a counterintuitive discovery but is actually a bromide of familiar clichés. The reader is thus led on a pleasant quasi-intellectual tour, to be reassured at the end that a flavour of folksy wisdom was right all along. Little things really can make a big difference; trusting your gut can be better than overthinking; successful people work hard.

Hat tip: Stephanie West Allen at Brains on Purpose

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