Brian Wansink

Behaviorist Brian Wansink whose “bottomless bowl” theory of why people eat too much – and other creative but problematic ideas hatched at Cornell’s Food and Brand Lab has fallen from grace: His lab informed food companies implementing the 100-calorie snack packs you see in stores, for example, under the idea that these smaller portions would get people to eat less. He led the national committee on dietary guidelines and worked to improve the food ecosystems in public schools, the U.S. Army, and Google, among others. On Thursday, Cornell’s provost, Michael Kotlikoff, issued a statement (touted by a university press release) that said a faculty committee had investigated Wansink and found that he had “committed academic misconduct in his research and Read More ›