In a detailed and very academic critique, a philosopher of biology puts a match to a lot of rubbish:
I have shown that there are obstacles to demonstrating that present-day behaviors are outputs of the kinds of evolved psychological structures proposed by evolutionary psychology. Even if these obstacles could be surmounted, the problem remains of identifying these behaviors with particular kinds of behavior that are hypothesized to have existed in prehistory. Psychological structures can be individuated only by the behaviors that they produce, so it follows that their individuation depends upon the individuation of behaviours…
Some readers might think that I am holding evolutionary psychology to a much higher epistemic standard than is normal in evolutionary biological sciences. But this is not the case. Evolutionary psychological inferences commonly fail to satisfy reasonable epistemic criteria. When making evolutionary inferences about paradigmatically biological traits, biologists use experimental manipulations, comparative methods, the fossil record, and optimality models to determine that selection has taken place and that the items under consideration have retained their selected-for functions.
Evolutionary psychologists are impeded by the fact that these methods are unavailable to them. Experimental manipulations of the sort used when studying other organisms are, in our case, usually ethically unacceptable or technically unachievable. Comparative methods are not reliably informative, as there are no extant species that are closely related to Homo sapiens and the relevant behaviors are not generally highly conserved. The fossil record is also unproductive, as mental processes leave no unambiguous material evidence, and optimality modeling is problematic because the underdetermination of behavior by psychological structures makes it difficult or impossible to apply an optimality calculus to the hypothesized psychological structures. Furthermore, evolutionary psychological hypotheses turn on inferences about hypothetical structures for which there is a dearth of empirical support, and there is no evidence that the minds of our prehistoric ancestors possessed this sort of architecture.Subrena E. Smith, “Why Evolutionary Psychology (Probably) Isn’t Possible” at The Evolution Institute
For some reason, some of us are haunted by visions of thousands of pop evo psych titles—everything from “Getting to Know Your Ancient Carnivore Brain” through “Cave Women Weren’t Really Like That—A Women’s Liberation Primer” slowly being reprocessed into wallboard, endless piles of wallboard, for Habitat for Humanity…
Waste not, want not, we always say. (whistling, of course)
See also: “The evolutionary psychologist knows why you vote — and shop, and tip at restaurants”