From Matters:
Your submission enters a triple-blind peer review process, meaning that the handling editors have no personal information on the authors and assign the observations to reviewers solely on the basis of the content. The reviewers also do not know who you are, where you live or the institution where you work.
Also:
We believe in free access to scientific data. Hence, all articles published in Matters are, of course, freely available to everyone through our Open Access Creative Commons licence. We also allow publishing of the raw and unprocessed data linked to the article, thus promoting Open Data and Science.
Matters charges $150/submission for non-profit entities, $300/submission for for-profit entities, though the first 500 submissions are free of charge. Matters directs 50% of the gross receipts to the handling editors and reviewers who do the real work of science publishing. For those handling editors and reviewers who do not wish to, or are not able to, accept payment for editing and reviewing papers, we offer a choice of validated charitable organizations to which they can direct these funds.
We need a revolution in science publishing. To do this, we need you. If you would like to become an handling editor or reviewer, please apply online.More.
Of course, as a friend points out, even though the reviewers don’t officially know who the authors are, in a small field it might not be hard to find out (work cited or discussed, for example. But, says friend, “That is the best we can do at this point.
Thoughts from readers? Will this help, or even work? Why or why not?
See also: If peer review is working, why all the retractions?
And the latest at Retraction Watch
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Hat tip: Pos-Darwinista