Darwinian brand marketing: it helps to be stunned
Here’s my latest Deprogram from Salvo, a magazine you should support. The stuff you are about to split a gut laughing while reading is all true: FIT FOR A ZOMBIE Evolutionary Brand Marketing for Your Survival[ … ] Hogshead is a brand marketing specialist; she helps executives persuade us to pay more for their brands. She has even formulated a theory, developed from the study of apes and neuroscience: to sell is to cast a spell, and the best strategy for casting a spell is to “fascinate” people. She has identified seven Darwinian triggers for successful sales spells. These triggers are not the fundamental reasons why we buy things, of course. We buy shoes to protect our feet, but brand Read More ›