In 2005, New Scientist listed the placebo effect as Number 1 among 13 things that do not make sense.
Now they are trying to figure out how to harness it over there:
From New Scientist:
How you can harness the placebo effect
“It’s hard to believe that sham surgery can produce a long-lasting effect,” says Luana Colloca, who studies the placebo effect at the University of Maryland in Baltimore. But it can. More.
See also: Royal Society meet on paradigm shift in evolution? Many of the 50 or so scientists associated with The Third Way of Evolution will attend.