From Haroon Siddique at Guardian:
The UK’s rocketing demand for high-protein products is being fuelled by consumers buying foods unlikely to deliver the benefits they are seeking, experts have said.
Weetabix, Shreddies, Mars, Snickers and Batchelors Cup a Soup were among the brands that launched enhanced protein versions this year as the trend hit the mainstream.
Most Brits, even athletic ones, get enough protein but supplements sales have rocketed upwards.
Tom Sanders, professor emeritus of nutrition and dietetics at King’s College London, said people were being taken in by “nutri-babble”. “There’s been a lot of hype in gyms pushing high-protein shakes, there’s also a need to get rid of a waste product from the dairy industry, which is whey protein,” he said. “It’s a lot of crap, a way of selling a cheap product at a high price.” More.
File under: Still seeking Fountain of Youth
Nutrition science is nearly baseless but it rules.
Also, sitting does not increase overall mortality risk.
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